China Holidays TV commercial

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04 November 2010

China Holidays Travel Group

Press release

China Holidays to commence long-term

Television advertising campaign

As part of a multi-million Dollar Marketing campaign, China Holidays will shortly commence a long-term television advertising campaign in Australia. Presented by the China Holidays Brand Ambassador, Ms Antonia Kidman, the advertisements will highlight the range of products and destinations available in China from the China Holidays brand; their ease of access and their ease of booking with our unique booking engine. In addition to the brand advertising, there will be a tactical advertising campaign to follow.

This campaign will initially launch on FOX Sports 1; FOX Sports 2; FOX Sports 3; The Discovery Channel; Discovery Travel and Living; LifeStyle you; SkyNews Business Channel and SKY News Australia, where we are proud to announce that China Holidays will be a major sponsor of the above programs. Advertising will also be featured on other key Channels as well.

Said China Holidays Chief Executive Officer, Mr Jason Xu, this television advertising will enhance our market presence and further intensify our market penetration. With the Australian Dollar riding high at the moment, this is an ideal time to offer China as a cost effective, historically and culturally diverse and exciting holiday and business destination. People can get an early view of the first of the advertisements on the China Holidays website – www.BookChinaOnline.com

Media Enquiries:

Mr Simon Hughes

General Manager, Operations

02 9283 7368

0420 370368